Shame on the Frame

8 10 2009

Avoid the frame. When is a square not a square? When you go outside the square.  Because you may be designing for lets say a magazine ad you see a big rectangle or square, you think you have to put something inside this square. STOP! That is not a square. That is just the only part you can see of a larger image area.

- Break the square. Create the illusion that the square does not exist.

- Having elements continue past the square. Help the eye to continue past the square by have elements run off the page.  Partial elements and words give the illusion that the design is still going on back there.

- Unless the client has asked for a frame or the design requires a frame…Don’t Do it.

Good Luck.

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2 responses

31 12 2009
Kyle Winsor

Lesson well learned. Thanks for the help Wayne:)

13 01 2010
godzyn

Thank You for finding my blog. This is a new venture of mine. I hope this year I will be able to get more involved with it.

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